Available for selected projectsErbil, Iraq · 2026

NUHA SAAD ELDIN / SENIOR GRAPHIC DESIGNER

Ideasmadevisible.

Strategic design for brands, packaging and campaigns—clear in purpose, memorable in form.

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Strategic enough to work.

Distinctive enough to stop the scroll.

Refined enough to last.

01 / Featured case studyArtTech Print House · Complete collection · 2024—2025

Art direction · Content · Social media

Print becomes
an environment.

ArtTech transforms walls, glass, furniture and architectural surfaces into immersive visual experiences. The creative direction brings that material innovation to life through bold composition and editorial storytelling.

Challenge: Make technical print capabilities feel artistic and desirable.
Approach: Lead with scale, texture, light and real finished environments.

ArtTech Print House showroom with printed walls, glass, ceiling and furniture — 01
Immersive showroom experience
Where every surface carries the story

ArtTech printed ceiling installation detail — 01
Immersive showroom experience
Where every surface carries the story

02—08 / Installed environments

Material becomes
the experience.

Seven real applications, presented as finished spaces rather than isolated print samples.

ArtTech sculptural acrylic relief installation — 02Acrylic reliefPrint / space / detail

ArtTech illustrated architectural wall panel — 03Illustrated surfacesPrint / space / detail

ArtTech stained glass staircase installation — 04Stained glassPrint / space / detail

ArtTech custom ceramic mosaic portrait — 05Ceramic portraitPrint / space / detail

ArtTech illuminated printed glass office wall — 06Illuminated glassPrint / space / detail

ArtTech illuminated gallery installation — 07Gallery lightPrint / space / detail

ArtTech custom portrait wall panel — 08Portrait panelPrint / space / detail

13—21 / Detail archive

More surfaces.
More possibilities.

Additional applications shown at a native-friendly scale for clear, faithful detail.

ArtTech custom printed glass door — 13Glass door

ArtTech carpet and wall display — 14Surface collection

ArtTech custom printed furniture display — 15Printed furniture

ArtTech circular mosaic artwork — 16Round mosaic

ArtTech mosaic portrait installation — 17Mosaic portrait

ArtTech architectural relief panel — 18Architectural relief

ArtTech material gallery display — 19Material gallery

ArtTech accessible Braille art stand — 20Art for everyone

ArtTech printed mosaic column — 21Mosaic column

The result is a visual world that feels as tactile as the product itself— vivid, architectural and unmistakably ArtTech.

Creative contributionVisual direction
Campaign content
Brand storytelling

02 / Packaging systemsMaster Group · 2026—Present

Packaging · 3D presentation · Print production

Built to inform.
Designed to sell.

A growing retail packaging system that transforms dense technical information into confident, easy-to-read product stories—without losing the precision production demands.

MASTER

Master Group Portable blender packaging mockup — 03Portable blenderLifestyle appeal

01 / Dieline structure→02 / Information hierarchy→03 / 3D presentation→04 / Print-ready delivery

Extended retail collection / 03 products

One visual system, adapted across technology, gaming and personal care.

Master YPen retail packaging shown from the front and back — 04 / Master YPenPrecision stylus packaging

Master mechanical gaming keyboard retail packaging — 05 / Gaming keyboardRetail impact

Master rechargeable sonic toothbrush packaging shown from the front and back — 06 / Sonic toothbrushProduct clarity

03 / Production experienceFairOx Germany · Automotive packaging

Industrial packaging · Labels · Product catalogue

Technical detail,
made market-ready.

Production design for automotive fluids—bringing specifications, multilingual content and commercial presentation into one disciplined visual system.

FairOx Clean Tec 10W-30 five-litre packaging shown from the front and back — 01 / Container systemFront, back and production-ready hierarchy

Automotive lubricant product catalogue and pricing system — 02 / Product catalogueStructured commercial information

Multilingual automotive lubricant label production examples — 03 / Label systemsDense data, controlled clearly

04 / Social campaignsNew Square Company · 2026—Present

Campaign systems · Arabic content · Product launches

Technology,
made magnetic.

Arabic-first social campaigns for TECNO Iraq, balancing product accuracy with bold launch energy and a clean, repeatable brand system.

Freelance graphic & social media designer

TECNO Camon 50 Ultra Flashsnap Arabic campaign — Campaign / 01

TECNO Pova 8 Pro feature campaign — Campaign / 02

TECNO Camon 50 Ultra launch campaign — Campaign / 03

TECNO Pova 8 Pro launch campaign — Campaign / 04

TECNO FreeHear 1 Arabic campaign — Campaign / 05

TECNO Spark Go 3 Arabic campaign — Campaign / 06

Clean hierarchy. Accurate product detail. A visual hook strong enough to stop the scroll.

05 / Digital productShrift · UI / UX case study

Strategy · Interface · Launch campaign

Skills become
a shared currency.

Shrift connects people through service exchange. The identity and interface turn a complex idea into a friendly, direct journey built around trust.

SHRIFT / GIVE A SKILL · GET A SKILL Shrift service selection screen

Problem

Service exchange can feel abstract and difficult to trust.

Design move

Clear profiles, bright signals and focused one-action screens.

Outcome

A distinctive product world that feels social, accessible and immediate.

Original high-resolution interface archive

The complete journey,
shown in full.

Three original boards preserve every interface detail while the presentation moves from access to discovery and support.

Board 02 / DiscoveryServices and dashboard

Five Shrift application screens covering address management, customer service and support — Board 03 / SupportAddress and customer care

Campaign extension / Out-of-home

The interface
leaves the screen.

Yellow Shrift outdoor billboard on a building facade — 01 / OutdoorService exchange, made immediate

Blue Shrift digital billboard in a public interior — 02 / Digital OOHProduct story at city scale

06 / Experimental typographyA—Z · 26 illustrated acts

Letterforms · Objects · Play

A letter
can perform.

A playful display alphabet built from circus objects, movement and visual wit—each character becomes its own tiny act while the full set stays unmistakably connected.

26 charactersOne visual worldDisplay alphabet

Circus-inspired illustrated alphabet from A to Z — Complete specimenTypography as performance

07 / Arabic typography & packagingStructure · Culture · Shelf presence

Kufic typography · Bilingual systems

Letterforms with roots.
Packaging with presence.

تتنقّل الحروف العربية بين الهندسة والتعبير، من تكوين كوفي منضبط إلى تصميم عبوات ثنائي اللغة يجمع بين الهوية المعاصرة والوضوح على رفوف العرض.

Cafe Najjar coffee packaging with Arabic typography in blue and green variants — 01 / Bilingual packagingArabic rhythm meets retail clarity

Framed geometric Kufic Arabic calligraphy composition in purple and black — 02 / Geometric KuficLanguage built as architecture

08 / Brand identitySelected marks & systems

One idea.
One unmistakable mark.

Identity concepts shaped around the character of each business—from a service-exchange platform to hospitality, fragrance and fine jewellery.

ShriftDigital service

Rabih HeneineFine jewellery

EtherealFragrance

BahariHospitality

About the designer

Clarity
with character.

I'm Nuha, a graphic designer based in Erbil. I build visual systems that make products easier to understand, brands easier to remember and ideas more powerful in the real world.

My practice moves between strategy and craft—from dielines and specifications to art direction, Arabic campaigns and digital interfaces.

Tell me about your project ↗

2026—PresentMaster Group2026—PresentNew Square CompanyGermany / ProductionFairOx2024—2025ArtTech Print House2020—2023B.A. Graphic Design

Capabilities / 09

From first thought
to finished form.

Brand identity

Distinctive identities, visual systems and brand application.

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Packaging design

Dielines, hierarchy, mockups and production-ready artwork.

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Social campaigns

Launch systems and content designed for attention and action.

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Art direction

A clear visual atmosphere across photography, layout and motion.

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Website design

Editorial landing pages, product stories and digital campaigns.

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UI / UX

Thoughtful flows and polished interfaces built around real users.

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Ideasmadevisible.

Print becomesan environment.

Material becomesthe experience.

More surfaces.More possibilities.

Built to inform.Designed to sell.

Technical detail,made market-ready.

Technology,made magnetic.

Skills becomea shared currency.

The complete journey,shown in full.

The interfaceleaves the screen.

A lettercan perform.

Letterforms with roots.Packaging with presence.

One idea.One unmistakable mark.

Claritywith character.

From first thoughtto finished form.