INDEPENDENT MIND.
DISTINCTIVE DESIGN.
Nuha’s creative portfolio
THE COMPLETE COLLECTION / 10 PROJECTS

WORK
IN VIEW.

From the smallest mark to an entire space.

01 / SPACES2024–2025

ARTTECH↗

ArtTech showroom — print across architectural surfacesVIEW PROJECT
ArtTech Print House

Art direction and campaign content for a print house working across walls, glass, furniture, and installed environments.

EXPLORE PROJECT
02 / PACKAGING2026–present

MASTER↗

Gaming controller retail packagingVIEW PROJECT
Master Group

A family of retail packaging for technical and everyday products, balancing information with a confident presence on the shelf.

EXPLORE PROJECT
03 / LETTERFORMSSelected explorations

ARABIC↗

Cafe Najjar packaging exploration — bilingual typographyVIEW PROJECT
Arabic typography & packaging

Arabic letterforms explored through geometric composition and bilingual packaging, balancing expression with structure.

EXPLORE PROJECT
04 / CAMPAIGNS2026–present · New Square Company

TECNO↗

TECNO Camon 50 Ultra — Arabic campaignVIEW PROJECT
TECNO campaigns

Arabic-first social campaigns for TECNO Iraq, combining product detail with clear launch messaging and a repeatable visual language.

EXPLORE PROJECT
05 / ALPHABETA–Z · 26 illustrated acts

CIRCUS↗

The complete Circus Alphabet — A to ZVIEW PROJECT
The Circus Alphabet

A display alphabet built from circus objects, movement, and visual wit. Each character performs its own small act.

EXPLORE PROJECT
06 / PACKAGINGAutomotive packaging

FAIROX↗

Clean Tec 10W–30 — front and back container presentationVIEW PROJECT
FairOx Germany

Production design for automotive fluids, bringing multilingual information, technical specifications, and commercial presentation into one visual system.

EXPLORE PROJECT
07 / DIGITALUI / UX case study

SHRIFT↗

Shrift identity extended into an outdoor campaignVIEW PROJECT
Shrift

An identity and interface for a service-exchange platform, shaped around profiles, discovery, and focused actions.

EXPLORE PROJECT
08 / SELECTED MARKSSelected marks & systems

IDENTITIES↗

Ethereal — fragrance identity conceptVIEW PROJECT
Brand identities

Selected identity concepts for digital services, fine jewellery, fragrance, and hospitality.

EXPLORE PROJECT
09 / WALL DESIGNINSTALLED SPACE

WEDDING VENUE

Wedding venue wall designVIEW PROJECT
Wall design by Nuha Saadeldin

Illuminated arches and a rhythm of warm light.

EXPLORE PROJECT
10 / RESTAURANT IDENTITYTYPOGRAPHY & PACKAGING

TABOON

Taboon identity entrance applicationVIEW PROJECT
Taboon / Restaurant identity

Arabic lettering, embroidery-inspired pattern and warm materials.

EXPLORE PROJECT