INDEPENDENT MIND.
DISTINCTIVE DESIGN.
Nuha’s creative portfolio
ALL WORK / 08

IDENTITIES
WITH A WORLD.

From the first mark to every touchpoint. A collection of complete visual identities, packaging, spaces and digital experiences.

01 / FRAGRANCE

Ethereal.

A complete visual world of deep purple, sculptural forms and tactile packaging.

Ethereal fragrance brand identity, palette, logo system, packaging and retail applications
Ethereal / Identity system & applicationsFull presentation ↗
02 / HOSPITALITY

Bahari.

Two expressions of a coastal identity, from midnight navy and gold to warm stone and ocean blue.

Bahari Restaurant midnight identity with menu, packaging, signage and tableware
Bahari / Midnight directionFull presentation ↗
Bahari Restaurant coastal brand identity, patterns, typography and applications
Bahari / Coastal directionFull presentation ↗
03 / DIGITAL SERVICE

Shift.

An optimistic identity that connects a service exchange app with its campaigns, icons and everyday touchpoints.

Shift service exchange brand system, app experience, typography, icons and campaign applications
Shift / Identity & digital experienceFull presentation ↗
Shift digital out-of-home campaign with app screens and yellow brand artwork
Shift / Digital out-of-home campaignFull presentation ↗
Explore the digital project ↗
04 / TECHNOLOGY

New Square Company.

The existing identity in context: signage, packaging, uniforms and the retail environment.

New Square Company brand identity in blue and silver
New Square Company / Brand worldFull presentation ↗
New Square Company exterior signage and retail identity
Signage / Retail environmentFull presentation ↗
New Square Company branded bags and packaging
Packaging / Brand applicationsFull presentation ↗
New Square Company identity on team uniform
Uniform / Brand applicationsFull presentation ↗
Explore the full New Square collection ↗
05 / EXPERIENCE & SPACE

Fashha.

Expressive Arabic lettering, sharp purple accents and a complete identity for a girls-only rage room.

Fashha brand identity showing Arabic lettering, color palette, room design, protective gear, merchandise and campaign concepts
Fashha / Identity, space & experienceFull presentation ↗
06 / RESTAURANT

Taboon.

Arabic lettering, embroidered motifs and warm materials brought together across a complete restaurant identity.

Taboon restaurant brand identity, typography, palette, packaging and applications
Taboon / Brand systemFull presentation ↗
Explore the full Taboon project ↗
07 / FLORAL IDENTITY

Ma’na. معنى

Flowers that say what words can’t. A thoughtful identity expressed through Arabic lettering, deep green, warm paper and meaningful floral details.

Ma’na floral identity with Arabic lettering, flower meaning cards, ribbon, wrapping and seal
Ma’na / Flowers, feelings & brand storyFull presentation ↗
Ma’na complete identity board with bouquets, bilingual cards, packaging, uniforms, loyalty and gift cards
Ma’na / Complete identity & applicationsFull presentation ↗